Businesses and Mobile Advertisers Won’t Be Ignoring HTML5

Evolution is more of a fact than a theory when speaking in terms of the Web and the development of its reaches. The integration of the mobile internet has acted as a catalyst in many ways. The age of the Web application has introduced a need for a single markup language that could be used for these emerging idioms. The wireless sector and its seamless integration with Web, demanded a double edged sword, one that could cut in both HTML, and its data storing cousin XML. WAP had an identity crisis as the processing power of wireless devices continued to rise and accommodated HTML and XHTML.

Even though W3M has stated recently the unified HTML5 technologies won’t be done until mid-2014, this technology is already being used. If you want to draw on a canvas, play video, design better forms, or build web applications that work offline, the use of HTML5 is already well-supported; not as a whole, but rather as a or . Firefox, Safari, Chrome, Opera, and mobile browsers already support canvas, geolocation, local storage, and video. Even the great Microsoft, a company not known for making way for standards support, will be supporting most HTML5 features in IE9. Why?

As the tech continues to journey forward, the web pushes closer to “Web 3.0”. Wireless devices play a huge role in this, as do the creation and distribution of apps. This is where HTML5 looks more and more like the way to the future. It is no secret that where tech goes, marketing follows. Companies wanting to introduce “rich” media technologies in the past were met with issues. The avenues that were being used were proprietary and closed platforms. What’s more, the mobile ad integration kits which were being used for apps were not interoperable from one to the other.

Reasons Why Mobile Web Will Like HTML5:

• The wireless end user of a HTML5 created Web application will not be bothered by the same banner ads that bothered them five years prior.

• The aspiring de facto standards of will make the development of rich media ad technologies capable of being done in-house by developers already staffed, saving time and money.

• It will let the mobile browser reclaim the rendering of rich content from private 3rd party plug-ins.

• HTML goes anywhere. The “display” nature of the markup lets it be downloaded from the ad server and shown on the web or in an app. No audience fragmentation. No parsing variations.

• It likes to be tracked. Metrics can be collected into one report with ease from unified JavaScript/HTML-based ad units across many techs and devices.

• Mobile video. The quality and ad insertion ability as well as live stream are expanding all the time with HTML5

In short, HTML5 will be the glue that holds all of these together. It’s not one huge package, but rather a grouping of tags and angle brackets that have corresponding DOM APIs. You won’t need to toss anything either. It won’t scrap that which worked yesterday in HTML4 and it won’t give errors for your users stuck in IE6 browsers (they just won’t get the rich user experience supported by newer ones). In short: no hacks and no changes to the markup.

Many have begun using HTML5 as the open standard it has been predicted it will become to usher their web creations into the next age. Flash is safe for now, but HTML5 does make for a testable, cross-platform and standards-based interface for development of the future mobile ecosystem.

==== About the Author ====

Jon Ryan is the Marketing Manager for CellPhoneNumber.com, a site that helps users find facts and ask questions about cell phone numbers. He has a background in copywriting, journalism, promotions, blogging, design work, drafting, website design/coding, ad design, and creative directing.