SEO Tips to Survive and Recover From The Google Panda (Like I Did)

The Google Panda Update is based on a new Google Algorithm to detect the low quality websites and banish them from the search results. Well, in my words, Google is proving Darwin’s law of ‘Survival Of The Fittest’. In the other hand, it is a blessing for the high quality websites. What are these ‘high quality websites’? How do they differ from others? Well, this article reveals my tips to help you boost your business with the Google Panda a.k.a Farmer update.

I hope you have read my recent post about the Google Panda 2.2, in which I had mentioned the recovery of few of my blogs. In fact, those blogs was seriously penalized in the update held two months back. You know what? the recent update brought it back to the rankings and they are now as powerful as they were before. Thanks to Google.

Write For Humans; Not For Search Engines

What we call ‘search engine friendly content’ does not exist. It’s time for webmasters to stop stuffing keywords in the content with the only aim of ranking higher in the search engines. According to google, what exactly matters is the user experience. It’s all about how longer user stays and engage in your website and how successful you are in bringing them back to it later. As the first step, you gotta decrease the bounce rate of your blog.

Don’t Fool Google (Anymore)

Cloaking, MFA and other grey-hat-based websites are shot dead this time. Things changed drastically and seo tactics should be rewritten. Well, Search engine folks should sort seo methods as ‘Before Panda’ and ‘After Panda’.

Social Media Is Now a Part of SEO

It’s time to put an end to the battle between SMO and SEO. Both are equally important! Google started analyzing the social media statistics lately. After all it is obvious that social media tracks the user engagement of a website.

Do I Need to Repeat “Content Is King”?

1. Say no to duplicate, rehashed or badly-written content.
2. Remember that an image or a video alone cannot make good content. Contextual content, at least as a description, is necessary.
3. If your articles are just meant to promote your products and not to protect the trust of your reader, you are probably at risk.
4. Advertisements are good; but do not let it go beyond your content.

It just helps Google to find crappy-sites more easily. Don’t make a prey for the Google’s Kung Fu Panda.

What Google Says

Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don’t want to see shallow or poorly written content, content that’s copied from other websites, or information that are just not that useful. In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole. For this reason, if you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.
- Google Blog

And at last, Don’t Put All Your Eggs into One Basket

It is more often seen that bloggers are completely depending upon the google search traffic. I do not agree with it. Google must not make more than 50% of your traffic. Even if you are so confident about your website, there are chances that Google can make a mistake; and you must not make the mistake of putting your business at the gun point.